Animation As a Form of Media

Cartoon can be used to inform, educate, advertise and express thoughts in the same way live action can utilizing the same techniques; including the use of colour, film terminology and sound. The NSPCC advert by Russell Brooke on television set is a good example of how movement can be more effective than live action. Generally there are limits to how much a scenario or an action can be high but still remain to be convincing. In the advert if a real child had been tossed around it would be extremely controversial and although it is really what is going on behind shut down doors it would be too much for a lot of people to view. The animated personality is established in a way that portrays the child in a manner that will get the communication across. This example shows how valuable a tool animation actually is, that it is not simply a mass media form to entertain small children. It is also a good vehicle to show that cartoon violence can be used to a positive end. anime online

Alternatively animation violence can be quite aggressive and graphic like the ‘Grand Theft Auto’ game titles series and some Manga features involve a lot of violence and gore but created in a quite realistic way, not suited to a young audience where as shows adapted from Marvel comics such as ‘Spiderman’ and the ‘X-Men’ are mostly orientated around fighting but done in a less bloody way. The deal with sequences involve a few kicks and punches and a superhuman power is employed which doesn’t normally instill much gory, physical harm on the opponent, instead the loser is remaining with a scratch or two on their face with a trickle of blood oozing from their mouth. The fights, practical as they may be, are not overly visual, otherwise they would have to be shown after the watershed, nonetheless they are detailed enough to express what is going on within the story. Most important of all is the fact that good always triumphs over evil in these cartoons. That is not justify the combat but neither does it encourage it. Fisticuffs in a live action feature is always more thrashing than fighting in shows as it involves real people who can get hurt whereas cartoon heroes feel nothing, making the fighting seem to be less reasonable than the usual live action battle sequence.

The belief that animation is a press form directed mainly at children is not really true, but in some situations this can be used to the good thing about the producers. An illustration of this this is the recent ‘DairyLea’ advertisements, created in a 3D IMAGES Stop Motion technique it shows some talking bovine encouraging children to eat their product, not merely on its own, good results. mashed potato. The advertisement shows that ‘DairyLea’ can be mixed with other foods and the format is more memorable to children (the talking cows), therefore they are very likely to ask their parents to buy them some. Another good kind of animation aimed at children is the ‘Green Cross Code’ (stop, look and listen). This useful commercial shows hedgehogs bridging a road in an animated and musical way, encouraging children to do as they do and they’ll be safe. This kind of format was chosen so children will remember how to soundly cross the road as told by singing hedgehogs-which probably would not have been possible in real life through a live action format. The offer provides an interesting, memorable alternative to mundane, forgettable, live action instructions.