Actually though the title of this article is ‘Considering A Career In Search Engine Marketing’ it is important to stress that there are in reality two different areas within ‘search’, namely: Search Engine Optimization (SEO) and Search Engine Advertising. http://www.conrad-advertising.com/search-engine-optimization-seo/
Industry experts have mixed views as to how ‘search’ should be defined but for the purposes of the article Search Engine Advertising covers both Seo (also known as natural search) and Search Engine Advertising and marketing (also known as pay per click, sponsored or paid search).
Background To Search Engine Growth
It appears that the Internet has recently been around forever and this by using a search engine to look for information is now a normal day to day activity. However, it is not hard to forget that Yahoo! only celebrated their 12th birthday in Walk 2007 and this Google commemorated its 10th birthday in September 2007. You only need to look at the amount of additional products and services that they both offer today to see how fast the industry has grown!
When the search engines like google first launched, their results pages were deduced on their own amazing algorithms. As the value of the search engines to site owners increased so did the desire to be highly ranked in the search engine results. This lead to the expansion of SEO companies would you give you a service to optimize a site to increase its rankings in the search engine results.
Since a result of the launch of the first Pay Per Click Search Engine by Goto. por in 1998 (renamed Overture and now owned by Yahoo Search Marketing) this lead to an opportunity for SEO companies to add another service by managing the Pay Every Click campaigns for their clients. In addition, it also led to new Internet marketing (SEM) companies starting up who only specialized in managing Pay Every Click campaigns.
Of course, wherever there is development in an industry there is also opportunity and none more so than the job opportunities that are now being created therefore of the remarkable growth of the net and search engines.
Where Are definitely the Job Opportunities?
As well as job opportunities within the Search Engine Advertising companies it is becoming more usual to see some traditional marketing and advertising agencies offer internet search engine related jobs. In addition, these day there are specialist digital media companies providing search engine marketing services. Corporate employers are also starting to recruit their own Search engine marketing techniques specialists to work in-house and this trend is anticipated to keep on growing.
What Type Of Skills And Features Will You Need?
The kind of skills and attributes required will very much rely upon how specialist the job role is and also the level of the job. Although some companies will want experience in the job discipline, others will be looking for well-motivated, flexible individuals with both the ability and desire to learn fast.
To the even more specialized roles (for example a Search Engine Optimisation Specialist) a technical background in HTML, programming or THIS maybe required although the level of background required will vary from business to business
For the more marketing related jobs (for example managing a sizable Pay Per Click marketing campaign for a client) good business skills, an deductive and enquiring mind, creative imagination, lateral thinking and stable product and project management skills are good characteristics to have. These transferable skills may have recently been gained from a variety of experience across different industries.