Intended for companies that produce services or goods, electronic marketing, through the creation of e-commerce websites, represents an possibility to create a new sales channel. It has already happened in the history due to blend of opportunities proposed by technology and organizational solutions based on the availability of the sales force and money. co2 jets
The brand new electric channel has two exclusive features in respect to the previous channel:
a) It really is global, and can reach potential customers who are around the globe.
b) That has relatively low development costs and it is therefore also accessible to small enterprises.
E-commerce is global
Electronic commerce means that the corporation should learn to think in conditions of global trade policies. The prices on web sites and promotional offers are obvious online to customers in each country.
If perhaps this sort of globalization becomes too frightening, it is possible to fall back again on Web sites specialized in specific markets, in local languages, but a skilled customer would notice any dissimilarities in the offers on the several websites online.
E-commerce Web sites are an opportunity for SMEs
It must be underlined that this new adverting channel has cut costs than existing ones, and especially it is able to cope with growing amounts of contacts without the need to increase advertising spaces or staff.
The low cost investment instructed to develop this channel is a wonderful opportunity for the small to medium-sized companies to compete with bigger ones. To enter in the business market you avoid need to have sellers, branches or shops, other than precisely what is totally necessary to maintain physical exposure to customers. The development of electronic commerce will eliminate protective barriers symbolized in the past by geographical distance.
E-commerce improves the business intelligence (bi)
If the products are either digital or easily transportable (ie, parcels, or packages), will probably be almost unimportant to get them from your country or a faraway country dealer. In reality these products can be sent easily real-time with the network, in the case of digital products, or within a few hours via shipping companies in the case of physical products.
The taking out of these barriers will emphasize the value of business intelligence and creative imagination to promote their own products and services. Since we may easily buy English literature in discounted international websites, why should we spend time to sort through a library locally, where they cost more and not be available until much later.