Inside the past few weeks, I was struggling to get my restaurant business in Denver, Colorado on the initial pages of Gp, Yahoo Local and Bing. I finally found the perfect solution to all my difficulties – local SEO. I called a professional SEO company providing local SEO services. After analyzing my business as well as visibility issues, the SEO team presented myself with an SEO deal that included a variety of strategies built to enhance the search engine page ranking of my website and drive more traffic and sales. Let’s look at how these strategies worked to promote my business. local seo west palm beach
Native Listing Sites: Local SEO makes use of local listing sites (e. g. Yp, Yahoo, Google, Msn etc) that target local/geo targeted terms, for customization local search results. The SEO Company provided strategies that helped raise the rating of my local business listing on these sites. Now, when someone looks for Denver-specific data relating to my business, the info on my business that is stored on all these sites appears as a top search end result.
With increased online presence, I find that more local customers have began to visit my website, which is working to promote my brand. My provider took care to choose only local listing sites authorized by Google for promoting my small business.
Back linking: Local SEO services include building incoming links to a business website. In keeping with Google’s latest Penguin post on, my SEO provider had taken care to build back links to my website from reliable websites with content relevant to my business. I realized that relevance was crucial because the search engines identify keywords on the basis of the backlinks. Another significant aspect is link acceleration or the speed when backlinks are created. The SEO team built back links slowly and systematically, as any unnatural speed could make Google check out my links as spam. In addition, they also applied tactics such as sociable bookmarking, article and community forum submissions and other off-page activities. Keyword variations, brand name text, and other strategies were adopted to improve results.
Social Media Campaign: My service agency also used effective social media seo strategies to drive my customers to my website. They built my business profile on popular interpersonal networking sites such as Facebook, Twitter, Google+ and more and created articles in them which helped draw local customers to my website. They pass on the posts via ‘Share’ or ‘Like’ buttons. While search engines, particularly Yahoo, show search results from social media sites (Facebook, Google+, Twitter, and more) these profiles are also helping to drive more organic and natural traffic to my site. The SEO team also promoted my business by creating videos and images of my restaurant and sharing them through YouTube and Pinterest.
Public media marketing involves the maximum using marketing probable with the characteristics (paid advertising facility, contests, business pages in the circumstance of Google+, and more) in networking communities. In my experience, focusing on a particular social media site for marketing purposes (Facebook Marketing, Twitter Marketing) is the best way to advertise your business online.
Ppc advertising (paying money to locate engines to display your website on top search results) is certainly a powerful way to promote online businesses due to easy rendering, high Return on Purchase (ROI) and better traceability. The SEO team provided my business with NUMEROUS advertising services, also called geo-targeted PPC. The advertising was focused on the Colorado area, which resulted in more local customers going to my website. Both open-ended keywords and focused keywords were chosen for my geo-targeted PPC.