It appears that each year there is a new social multimedia “star. ” Facebook, Twits and LinkedIn rose to stardom in recent years, and 2012 the 12 months of Pinterest. Now, Instagram is gunning for top billing. Acheter des followers
What opportunities does indeed this present to marketers?
While using Instagram community booming, big companies and companies like Starbuck, MTV, Coleman and Marc Jacobs, to name simply a few, are jumping on board strongly adopting the mobile image iphone app into their marketing strategies.
According to Just Measured, 59% of the Top 100 Global Interbrand Brands already have Instagram accounts. And based on the Instagram blog, the two-plus-year-old platform reaches over 100 million active users each month. Compare that to Twitter, which shattered the 200 million symbol after six years.
What makes Instagram different from other social media systems? Most evident is that it can be almost totally photo-based. But past that, its simplicity makes it a powerful vehicle for engaging consumers since they can express themselves from anywhere, anytime.
Why should your business use Instagram?
Visual content is expected to be a major trend in 2013. Photographs appeal to emotions, and resonate across cultures. In fact, whenever we look into social networks overall, photographs drive more engagement than any other form of content. On Facebook, for example, photographs have an interaction rate 39% higher than other posts. It is not necessarily surprising, then, to see Instagram rise to recognition so quickly.
If you aren’t looking for inspiration about how precisely to grow your current Instagram community check away examples from four brands that are successfully developing the platform to their marketing mix:
? Red Bull – Through a recent Instagram contest Red Bull provided away two tickets for this year’s Red Bull Ruler of the Rock Titles basketball tournament in S . fransisco. Followers were asked for taking a picture of themselves with a basketball in unexpected locations and label their photographs #TakeMeToTheRock. The contest not only received followers excited, it also let Red Bull to make a statement to and hook up with the sports community.
? Fiesta from ford – In early on 2012, Fiestagram was one of the first Instagram campaigns executed by a huge brand. Ford engaged it is potential audience with a simple image competition. Approximately 18, 000 photographs were posted during the seven-week campaign and the promotion received great visibility on Facebook and Twitter as well, with many users linking their social networks.