A pair of the key concerns I hear over and over is from people telling me they terribly lack time for marketing, and that they are frustrated because they aren’t changing interest into paying business. The good news is, the ‘Marketing Funnel’ can help you solve both problems. Clickfunnels pricing
So what exactly is a ‘Marketing Funnel’? In case you picture a route, you already know it’s wide and open at the top, and tiny and slim at the bottom. Since prospects go through the stages from ‘I want to know more about you’ to ‘You’re hired’ they effectively move through the marketing funnel.
Nowadays lots of folks make the mistake of offering something free at the top of their marketing channel, and then having their key product or service such as bespoke training, one-on-one coaching, or asking package at the lower side of their marketing launch, but nothing in between. I should know, really a mistake I made myself for some time.
The trouble with this is, it’s asking your prospects to make too big a jump in only one go. When you are selling any form of ‘change’ that training, coaching, remedy or talking to provide, the risk potential clients face in taking all of us on is not only a financial risk, but an emotional one too.
So the marketing channel is an excellent business model. This helps you make your core proposition available at different price points, thus lowering the emotional and financial risk for your clients as they move further over the funnel.
The funnel approach to marketing says that you offer your prospects and customers ever more elaborate companies services – and more intensive access to you – at ever increasing prices. Quite simply always offering people ways to spend more money with you. And whether you are selling training programmes to corporations, or personalised training to individuals, the theory still applies.
In a nutshell the funnel system says: attract new customers and prospects into your channel, then find ways to incorporate more and more value to them – and as the value rises, so does the price!
One of the Marketing Channel:
~Top of Funnel~
Free of charge newsletter with valuable and usable content
~Middle of Funnel~
Teleseminar? 25 Workbook? 69 Home study plan? 250-500 Live Workshop? 295-? 97
~Bottom of Funnel~
One-to-one coaching? 3000-5000 Organization Consulting Programme? 10, 1000 or more
The ideal marketing funnel could be a win for you and your clients. Many people would you not otherwise be able to afford your services get access to your knowledge for a lower payment than hiring you one on one. The benefit to you is that the marketing funnel really helps you leverage your time generating much, a lot more money every hour.
First it substantially cuts down your one-to-one selling time. Clients carry out the funnel at their own pace. (As long as you have something in place for pushing through the funnel. And of course you can automate this. (My forthcoming Launch Your Information Contr?le DVD package shows you how)
This way, by the time someone is considering your higher charged programmes they have already bought and used several of your products or services. All of that huffing and puffing, convincing and convincing, proving and demonstrating, asking and begging that presently drains a great deal of your important hard work – absent! There is no advertising or persuading to be achieved. They already recognise the worthiness you have to offer. They are effectively ‘pre-sold’.
The other good thing about the marketing funnel is the fact it helps leads become paying clients much earlier along the way. Your income increases, and this new income comes from typically passive sources such as books, audio tracks programmes or home study courses.