What Is Digital Marketing? A Guide to Marketing in Today’s Digital World

In the wonderful world of business development and logos, going digital is all the buzz. So just what is digital marketing and how can we put it to use to grow our businesses? Splash Advertising

Digital Marketing Identified

Digital marketing is the advertising and promotion of businesses and the brands through digital media stations. Digital media, right now, includes websites, social media, r / c, television, mobile and even varieties of traditionally non-digital multimedia such as billboards and transit signs. Essentially any marketing media that is delivered electronically is regarded as digital marketing.

This leaves only various varieties of person-to-person (P2P) marketing, print advertising and direct marketing away from the digital marketing umbrella. Actually then, print ads, immediate mail, print directories, advertisements and posters are all needs to hook up to their digital counterparts. With items like URL landing webpages, QR codes, web screaming advertising, online directories and text codes, traditional marketing and advertising almost always has an electronic digital marketing interconnection.

Why primary on Digital Media?

The shift to digital media is being driven by marketing organizations, business owners and consumers alike. The ever-increasing demand to show quantifiable results makes going digital a dream for the digital marketing agency. Most digital media, including websites, interpersonal media and mobile advertising is much much easier to trail than traditional marketing multimedia such as print advertising.

For business owners, many kinds of digital advertising are incredibly low cost. Having a web presence, engaging customers in conversations through interpersonal media and e-mail marketing are low cost alternatives to print advertising and direct mail. These digital channels are available to businesses of any size, and help to even the playing field for start-ups, small businesses and independent consultants seeking new business.

For consumers, the fast pace of life makes digital advertising a must. When consumers are requiring goods and services, gone are the days and nights of thumbing through a phonebook to locate them. Today, we whip out our mobile devices or mind to our computers for answers – and we find them fast.

Applying Digital Media to Build Your Business and Company

No matter what size your business is – large or small to medium-sized business / organization (SMB or SME) – you can effectively market your business through low cost digital channels. The basis of your marketing attempts will be your website. Invest wisely in your website, and be certain it does the following:

Properly represents your business and brand (look and feel, messaging)
Adequately speaks to the people in your target market
Can be found by searchers on the top search engines
Is advanced and simply navigable
Gives multiple channels for customer communication
Connects to other marketing work
It is recommended that you work with a professional web design firm that is skilled in web development and search engine search engine optimization. Because your website is the foundation to and from which other digital channels will lead, it should be considered one of your top business investments.

Once you have your website complete, the next steps would be to launch regular regular or bi-monthly e-mail advertisments, and hook up with customers via social media. For anyone who is truly on a small budget, these are initiatives that can be done in-house (by someone with the right knowledge) or for an affordable by an outside digital marketing company. Be sure that all of your efforts business lead customers back to your website where they can fully engage with your business, products and services, and choose the stations through which they contact you.

If you’re considering getting aggressive with search marketing, you can place aside some digital marketing dollars for seo and pay-per-click advertising. Many firms today rely heavily on being found online to gain clients. A common misconception among businesses is that simply having a site means that customers will see it. Not so. Your site must be built with specific key phrases and terms, meta data, page content and linking strategies that will help it reach top search rankings.